Salmon has kept its crown as the UK’s favourite fish, with new figures revealing sales soared to £1.5 billion last year amid continued strong demand.
Sales leapt by 5.5 per cent in the 12 months to December, accounting for nearly a third of all fish sales in the UK.
The year-on-year growth for salmon outpaced the 2.9 per cent rise recorded across
the wider fish category.
Salmon maintained its leading position in the seafood sector, holding 31 per cent of the value share and selling nearly three times more than cod, its closest competitor.
The volume of salmon sold also rose by 5.8 per cent, reaching more than 73,000 tonnes, the highest of any fish in the UK.
That puts it comfortably ahead of tuna and cod, underlining its continued appeal both at the checkout and on the dinner table.
Salmon now accounts for nearly one in five tonnes of fish sold nationwide, reflecting
its popularity as a healthy, sustainable option for consumers seeking a low-carbon
source of protein.
The figures come despite activist campaigns aimed at closing farms. Trade body Salmon Scotland said the results reflect strong demand and consumer confidence in Scottish salmon, raised in the waters off the Highlands and islands.
Separately, Scottish salmon farmed in five areas across Scotland’s west coast and northern islands, remains the UK’s largest food export.
The sector remains confident in international demand, despite the 10 per cent import tariff on UK goods announced by US President Donald Trump.
Exports increased by 45 per cent to a record £844 million last year – equivalent to £2.31 million per day – cementing its position as the UK’s largest food export.
Massive growth of more than 60 per cent was recorded in Asian markets, particularly China and Taiwan, where Scottish salmon is globally recognised for its superior quality.
Salmon sales soar to £1.5 billion driven by growing demand
30 April 2025
