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A road safety campaign focusing on vulnerable road users has been launched, covering children, cyclists and the elderly.

 

Youngsters who are settling into a new school term are urged to remain vigilant whilst crossing the road.

 

71 of the 200 people - 36% - who died on Scotland's roads in 2014 were from these three groups.

 

A further 2,664 vulnerable road users were injured in the same period.

 

Chief Superintendent Iain Murray of Police Scotland said roads are again busier in the mornings and during the late afternoon.

 

He said: “Pedestrians, especially the young and the elderly, are particularly at risk, and as kids across the country go back to school, we want to make drivers think about how their actions, carelessness or inattention may impact these vulnerable groups."

 

"The area in the immediate vicinity of schools and residential estates will see more activity, and there is always the chance a child could step onto the road without looking properly."

 

“We are therefore asking drivers, parents and children themselves to be careful, and to develop new stay safe routines as the school term starts.

 

"To help to focus minds, officers will prioritise activity in and around these areas of vulnerability to makes sure that the roads are safe for all."

 

Campaign urges children to take care crossing the road

 

29 August 2015