Loganair is to introduce a compassionate fares discount scheme of people travelling to funerals.
Loganair's chief executive, Stewart Adams, said the airline would extend its current concessionary fare scheme for hospital visitors to include flights for family funerals.
Mr Adams said: "This should make a real difference to our passengers at times when they need our help and understanding."
Loganair bosses gave the commitment following a meeting with the founders of the Facebook page ‘Islanders against Loganair & Flybe’s excessive prices’ in Shetland.
They were open over details on pricing, fare structure and financial performance to "help dispel some of the misconceptions which have arisen."
Scott Preston founder of the campaign said it was a "detailed and constructive" meeting.
He was “delighted that not only were Loganair willing to provide answers to many of the group’s questions but were also able to provide us with a much fuller understanding of the economics of running an airline”
Loganair revealed it only makes £8 profit per passenger.
Its 7% profit margin is nearly half that of the massive, low-
Mr Adams said: "Operating any airline is highly complex, with a myriad of costs making up the fare paid by our passengers.
"It is enormously frustrating to hear some people refer to 'massive price hikes' so we wanted to be completely open.
Loganair fares increased by an average of 2% over the past eight years and not the 'massive price hikes' claimed by critics he said.
Mr Adams accepted criticisms over reliability of flights.
He said: "It's simply not been good enough in recent months."
Improvements are being made with a major investment programme, including a new new,
highly-
Loganair has spent several million pounds expanding its fleet, adding four larger
aircraft, the 50-
Mr Adams said they invested heavily in a new spares facility at Glasgow to avoid delays for parts to be shipped in.
Loganair plans compassionate discount fares
28 June 2015