A technological innovation will allow people across the world to interact with the
Hebridean Celtic Festival using just their smart phone or tablet.
Visitors in Stornoway will be able to use the technology on site.
But those unable to attend the festival can also catch online sights and sounds of
the popular event, which is being headlined by The Waterboys, Imelda May, Dougie
MacLean and Lucy Spraggan.
HebCelt launches global augmented reality campaign
7 July 2017
It can work with signs, posters, adverts and on buildings - anywhere the festival’s
2017 logo is featured - bringing printed materials to life and allowing music fans
to learn more about the event on the spot.
By simply downloading a free recognition software app, mobile devices can trigger
videos of the festival, artists, programming information and even be used as a virtual
box office to buy tickets.
The app, called Layar, can be downloaded free to IOS or Android devices. Once installed
the app ‘reads’ the logo and reveals a computer-generated image or video to the user’s