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Hebrides News


A technological innovation will allow people across the world to interact with the Hebridean Celtic Festival using just their smart phone or tablet.


Visitors in Stornoway will be able to use the technology on site.


But those unable to attend the festival can also catch online sights and sounds of the popular event, which is being headlined by The Waterboys, Imelda May, Dougie MacLean and Lucy Spraggan.



HebCelt launches global augmented reality campaign

7 July 2017

It can work with signs, posters, adverts and on buildings - anywhere the festival’s 2017 logo is featured - bringing printed materials to life and allowing music fans to learn more about the event on the spot.


By simply downloading a free recognition software app, mobile devices can trigger videos of the festival, artists, programming information and even be used as a virtual box office to buy tickets.


The app, called Layar, can be downloaded free to IOS or Android devices. Once installed the app ‘reads’ the logo and reveals a computer-generated image or video to the user’s screen.



Colin Cameron