Shawbost-based Harris Tweed Hebrides has featured this week in a glittering showcase
of British and Italian fashion, held in Florence under royal patronage.
The Prince of Wales and Duchess of Cornwall toured the event which was organised
by the British Embassy in Rome and the Campaign for Wool. Prince Charles is patron
of the campaign and all the garments featured were, like Harris Tweed, made from
An elite selection of leading British and Italian brands were invited to exhibit
at the event which was held in the Sala Bianca of the Palazzo Pitti in Florence.
Harris Tweed in Florence
6 April 2017
The spectacular room is described as 'the birthplace of Italian fashion', catwalk
shows held there in the 1950s having set the tone for classic Italian brands to flourish.
Chief executive Ian Angus Mackenzie said: "We greatly value our prestigious Italian
clients and participation in this event will help ensure that the well-earned reputation
of our Shawbost fabric will be further enhanced in the leading fashion houses of