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Free ferry tickets in island tourism promotion      1/3/14

 

Thousands of people are being given the chance to enjoy a free trip to Lewis and Harris and other Scottish islands under a tourism marketing campaign.

 

VisitScotland has teamed up with Caledonian MacBrayne and Serco NorthLink Ferries for Brilliant Island Moments – a campaign which offers 8,000 free tickets for an offshore adventure.

 

Only last week Lewis and Harris beat tropical rivals like Madagascar, Chile and Thailand to be included in the top five islands in the world, based on the reviews and opinions of millions of travellers on TripAdvisor.

 

A recent Islands visitor survey showed that the Outer Hebrides, Shetland and Orkney welcomed over 425,000 people between 2012 and 2013, contributing over £100 million to the islands’ local communities.

 

Brilliant Island Moments runs parallel with National Ferries Fortnight - which takes place between 15 – 29 March 2014 and is supported by all the major ferry operators in the UK. The main theme is ‘Join our ferry family’ and aims to show travellers how family-friendly ferry travel is. UK wide promotions will start in March with online activities having started in mid-February.