Harris Tweed Hebrides has signed a new marketing deal to increase its penetration
Its partner in the agreement is Estethia G.B. Conte - a division of the Marzotto
Group, a world leader in textiles production and marketing, based at Valdagno in
They will represent Harris Tweed Hebrides in all European markets outside the UK.
At present, Harris Tweed Hebrides which runs the Shawbost mill in Lewis accounts
for around 75% per cent of all production of the fabric. Japan and the UK is its
two major markets. Sales into Europe, other than the UK, makes up another 20%.
The agreement was announced in Paris, during Premiere Vision, the world’s leading
textiles trade show where the company is represented as usual by a sales team from
the Shawbost mill, working alongside their new partners.
Ian Angus Mackenzie, chief executive of Harris Tweed Hebrides, said: “We have worked
with Marzotto for several years and have developed a high respect for their integrity
and knowledge of the textiles industry. I am confident this agreement can work well
for both parties and also for our existing clients in Europe.
“There are parts of Europe where Harris Tweed could and should have a market but
that is difficult to maintain without an ongoing presence.”
“Marzotto can help us to widen our reach and give our clients a more direct service
on the ground. We can also benefit from their experience in design and production.”
Alvise Boniver Conte, general manager of Estethia G.B. Conte, is confident the relationship
will benefit both sides.
He said: “Harris Tweed is a great, world-renowned fabric and we look forward to working
closely with the company which has led its revival over the past decade.”
The agreement between the two companies does not involve any transfer of equity.
Alvise Boniver Conte and Ian Angus Mackenzie, in Paris today.
Italian connection aims to boost sales for Shawbost mill