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CalMac Ferries is embarking on a major tour of Scotland’s west coast communities to ask ferry users how the customer experience can be improved on their lifeline services.

 

The ferry firm is fighting a strong challenge from Serco to hold onto the contract to run ferry services.

 

The roadshows are designed to gather public views on the delivery of ferry services from 2016 onwards and help shape CalMac’s bid for the next contract.

 

The programme of public meetings is the biggest single face-to-face engagement exercise the company has undertaken with its customers since securing the last contract in 2007.

 

 

 

Cal Mac seeks passengers’ views in bid to retain ferry contracts

12 May 2015

Board members and senior executives from CalMac’s parent company David MacBrayne Ltd will host 24 public meetings in mainland ports and on more than a dozen Clyde and Hebridean islands over the next month.

 

The process to select the operator of the next contract – for a period of up to eight years – is underway.

 

Tendering for ferry routes started under the Labour controlled Scottish Executive about ten years ago.

 

The contract sets out the parameters within which the service must be delivered, dictating everything from the fares charged, timetables, and routes, to the ports and vessels that must be used on those routes.

 

The vessel fleet is owned by a separate organisation, Caledonian Maritime Assets Ltd (CMAL), which is also responsible for the design and procurement of new ships.

 

CMAL also owns approximately half of the 50 ports and harbours on the routes and is responsible for their repair and maintenance.

 

CalMac is responsible for operating and marketing the ferry service to the specifications set by Transport Scotland, including on-board services such as retail and catering, and ongoing maintenance of the ships serving the routes.

 

Martin Dorchester, chief executive of David MacBrayne Ltd, said: “We are working hard to retain the CHFS contract next October, which is why we are seeking the views of the real experts – the people who rely on this service day in, day out.

 

“Our bid for the new contract will be shaped by the views of the people we will meet as we travel up and down the west coast over the course of the next month. It is critical that we understand our passengers’ experiences of the current service and their aspirations for the future service.

 

“We’ll never be able to control everything – not least the west coast weather - but there will always be ways we can improve the customer experience on our boats and it is vital that we listen to the views of our passengers if we are to submit a bid deserving of winning the next contract.”