Ferry operator CalMac has launched new on-board safety video to try and better educate
passengers on what to do in an emergency.
The three-minute film uses imagery of the scenery, occupations and wildlife across
the west coast to brighten up its safety message.
The current safety announcement is a pre-recorded audio message on the ship’s public
address system on departure.
“The message behind our safety announcement is a serious one, it is about giving
passengers the information they need in the unlikely event of an emergency,’ said
Cal Mac’s director of health, safety, quality and environment, Louis de Wolff.
“However, our research was telling us that passengers weren’t listening to the information
being given to them over the tannoy, so we thought we needed other, more engaging
ways of getting our safety message across.
“A safety announcement that meets the legal requirements is not fit for purpose unless
people absorb and remember the information we want them to.
“By knowing clearly what to do in an emergency, there is a better chance of a successful
outcome and a reduced chance of further accidents or injuries.”
The video and audio messages have been recorded in English and Gaelic with the video
also having subtitles. The new video and audio announcements will be rolled out across
the fleet during 2018.