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Ferry operator CalMac has launched new on-board safety video to try and better educate passengers on what to do in an emergency.

 

The three-minute film uses imagery of the scenery, occupations and wildlife across the west coast to brighten up its safety message.

 

The current safety announcement is a pre-recorded audio message on the ship’s public address system on departure.

 

“The message behind our safety announcement is a serious one, it is about giving passengers the information they need in the unlikely event of an emergency,’ said Cal Mac’s director of health, safety, quality and environment, Louis de Wolff.

 

“However, our research was telling us that passengers weren’t listening to the information being given to them over the tannoy, so we thought we needed other, more engaging ways of getting our safety message across.


“A safety announcement that meets the legal requirements is not fit for purpose unless people absorb and remember the information we want them to.

 

“By knowing clearly what to do in an emergency, there is a better chance of a successful outcome and a reduced chance of further accidents or injuries.”


The video and audio messages have been recorded in English and Gaelic with the video also having subtitles. The new video and audio announcements will be rolled out across the fleet during 2018.

 

Cal Mac to roll out emergency message video

23 December 2017