Cal Mac ships and crew uniforms will display a new logo as ferry company starts an eight year contract to run Western Isles and west coast ferry services.
The shipping operator won against rivals, Serco, with a £900 million bid.
A new "operator mark" will now be displayed rolled out on uniforms, ships, in ports and in printed material, as part of a tender requirement set by Transport Scotland.
The branding shows that Caledonian MacBrayne is operated by the Scottish Government owned CalMac Ferries Ltd.
According to Cal Mac managing director, Martin Dorchester, the mark will be "worn and displayed with pride by everyone at CalMac.”
He said it was a "small change but it is symbolic of the positive changes we are bringing to the new contract."
Mr Dorchester added: “Since the announcement in May and the formal signing of the new contract at the end of August we have been doing the ground work to convert our winning proposals into improvements which will transform the onboard travel experience for our customers over the life of the contract."
New branding for Cal Mac
New logo for Cal Mac
3 October 2016